Communication

Communication is our foundation and the territory where the battle is waged for the future: what is the story that you tell about the future?

In an article published a few days ago we explored the ability of communication to build and transform reality, his dual foundation and agent of change: one is subjective and we collectively and, second, is the territory of combat where begins to vary the conditions and circumstances of this world.

Maybe that's why communication is also a sort of advance map, where we can find paths of our future. In a visionary retrospective exercise, we can think for example that in the Gutenberg press were and all the world's books, discussions and praise around them, rebuttals, who opened new paradigms and ways of understanding reality and those others who were buried in oblivion, that worked only for that moment in history. Unknowingly, Gutenberg revolutionized the history and raised his invention ways of relating that were hitherto unimaginable and unexpected.

In our time, communication plays a role that perhaps had not had before in history. Its importance is followed by an almost constant presence in all areas and moments of our daily lives. With few exceptions, it seems that solitary confinement is now increasingly unlikely. A single device like the Nokia Lumia 925 brings together numerous resources and virtual spaces where we can express ourselves, show what we are, contact the world.

If this is the main feature of contemporary communication, it can also be taken as a starting point for imagining the future that awaits us in relation to those still alone in unknown ways and we will link with our environment.

As if it were a cross between sci-fi fables and method of micro, gadgets that we now have the technology we use every day to talk and share, can we think of as the catalysts of a narrative with which we share the course of our daily lives, and also act as bridges that allow us to establish links with others. It is therefore essential to always have available a tool that, as the Nokia Lumia 925 Smartphone, agile act as a gateway to our digital community, and to choose consciously when to enter and exit this shared reality. To post a Facebook status, to file a Skype call with a friend who lives hundreds or thousands of miles from where we are, to make known to the world through Instagram concert where we are or the unexpected gift that we receive when tuiteamos the song we're hearing right now, are not we also subtle, parallel, focusing on the history of communication, changing their forms and practices -anticipándonos future?

Basically this is one of the engines of technological development. The phone went from being an amazing invention to a device that is in the house, then went to the car and now fits in your pocket. There was someone who came to incorporate a camera to the mobile phone and the success of the idea, its overwhelming acceptance proven in millions of images being taken at all times throughout the world, determined the development of this technology, the possibility of, say, taking amazing pictures in low light with Carl Zeiss technology or to delete items you do not want in your photos, by the way also included in the Windows Phone Nokia Lumia 925: ultimately, the eagerness to offer increasingly better communication possibilities.

What is the future of communication? Do not answer that question seems simple and perhaps rather it is an invitation for each of us to build its own stage, its own history and thus shape the future you imagine

Todo empezó con la revolución de los medios en internet, a finales del siglo XX, que provocó la desaparición de los viejos medios. A pesar de las reacciones del viejo mundo para evitar las copias ilegales y la libertad que ofrecía este nuevo mundo, los medios se fueron digitalizando, y también los usuarios. A estas alturas, cualquier persona ya puede ser a la vez productor y consumidor de información y, con la generalización de los mundos virtuales en internet, las personas pueden tener varias identidades online. Pero, según afirma el vídeo, en 2011 podría haber llegado el punto de inflexión, ya que la inversión publicitaria está en la red y los periódicos digitales se han convertido en un producto masivo donde cualquiera puede leer cualquier cosa.
Las previsiones del vídeo apuntan a que el 2015 los periódicos, la televisión y las plataformas digitales terrestres desaparecerán, y la radio se consumirá en la red. El mundo de los medios estará cada vez menos poblado y sólo sobrevivirán los más grandes. Además, asistiremos a la compra de Microsoft por Google y de Yahoo! por Amazon, lo que los convertirá en los líderes universales de contenido, junto con CNN, BBC y CCTV. La información estática se transformará en un flujo de conocimiento y la publicidad la elegirán los creadores de contenidos y los propios autores para convertirla en información, comparación y experiencia.
En 2020, Lawrence Lessin, autor de Free Culture, será el nuevo Secretario de Justicia de Estados Unidos y declarará el copyright ilegal. Aparecerán dispositivos para replicar los cinco sentidos y todos tendremos un avatar que encuentre información, gente y lugares en el mundo virtual por nosotros. Además, Google lanzará una interfaz estándar para avatares, Prometeus, en 2022, y Amazon creará una plataforma para replicar la realidad, Place. En 2027 el nuevo Second Life, Spirit, que permitirá a sus usuarios compartir los recuerdos, las experiencias y los sentimientos, además de que la venta de memorias será una práctica habitual.
En 2050 Prometeus comprará Places y Spirit y la vida virtual será el mayor mercado del planeta. Además, esta empresa financiará los viajes espaciales para encontrar nuevos espacios para sus clientes.
Según afirma el vídeo, “la experiencia será la nueva realidad”. Unas previsiones que, aunque atrevidas, son atractivas. Sólo queda esperar a ver si se cumplen en el futuro.
- See more at: http://www.marketingdirecto.com/actualidad/tendencias/el-futuro-de-la-comunicacion-se-basara-en-la-experiencia-y-la-realidad-virtual/#sthash.wpBMxLds.dpuf